Return on Investment
The revenue projections below are based upon the number of guests who register to play your sports pool, times the average value of a guest check, times the number of additional visits. In this $50 guest check example, 200 guests returning for an additional 2 visits would result in an extra $20,000 in sales. At 35% food cost and offering a $9.95 free appetizer, your Return On Investment would be more than 7 to 1 considering all costs, or 724%.
| Additional sales generated based upon a $50.00 pre-tax guest cheque. | |||||
| # of guests | number of additional visits per registered player | ||||
| who register | 2 | 2.5 | 3 | 3.5 | 4 |
| 200 | $ 20,000.00 | $ 25,000.00 | $ 30,000.00 | $ 35,000.00 | $ 40,000.00 |
| 250 | $ 25,000.00 | $ 31,250.00 | $ 37,500.00 | $ 43,750.00 | $ 50,000.00 |
| 300 | $ 30,000.00 | $ 37,500.00 | $ 45,000.00 | $ 52,500.00 | $ 60,000.00 |
| 350 | $ 35,000.00 | $ 43,750.00 | $ 52,500.00 | $ 61,250.00 | $ 70,000.00 |
| 400 | $ 40,000.00 | $ 50,000.00 | $ 60,000.00 | $ 70,000.00 | $ 80,000.00 |
| example 1 | example 2 | example 3 | example 4 | example 5 |
|
| guest check | $ 35.00 | $ 40.00 | $ 45.00 | $ 50.00 | $ 60.00 |
| special offer | $ 9.95 | $ 9.95 | $ 9.95 | $ 9.95 | $ 9.95 |
| sub total | $ 25.05 | $ 30.05 | $ 35.05 | $ 40.05 | $ 50.05 |
| food cost @ 35% | $ 12.25 | $ 14.00 | $ 15.75 | $ 17.50 | $ 21.00 |
| extra revenue | $ 12.80 | $ 16.05 | $ 19.30 | $ 22.55 | $ 29.05 |
| 200 players | $ 2,560.00 | $ 3,210.00 | $ 3,860.00 | $ 4,510.00 | $ 5,810.00 |
| 2 extra visits | $ 5,120.00 | $ 6,420.00 | $ 7,720.00 | $ 9,020.00 | $ 11,620.00 |
| Program cost | $ 1,095.00 | $ 1,095.00 | $ 1,095.00 | $ 1,095.00 | $ 1,095.00 |
| Gross Profit | $ 4,025.00 | $ 5,325.00 | $ 6,625.00 | $ 7,925.00 | $ 10,525.00 |
| ROI | 368% | 486% | 605% | 724% | 961% |
For additional information, please e-mail us at: info@sportspoolmarketing.com
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